Why you need a business blog
Apr 15, 2008
More than 25% of the most popular websites on the Internet are blogs so you have to accept at least one thing that blogs are not merely a vague fad happening at some obscure corners of the World Wide Web. Some major companies like Dell, HP, Fords and Forbes (just to name a few) do major promotions and PR activities through their business blogs. Almost all TV networks and newspapers have blogs managed and published by their employees and journalists. Go to any web design company’s website these days and you’ll come across a link to their blog. Similarly, most of the consulting companies have blogs dedicated to their arenas. Why do these companies and media organizations have business and non-business blogs when they have decent websites running? A few reasons for having a business blog are as following:
- A blog helps you build a community around your business
- Your blog brings your customers and clients closer to you
- There is no need to send unsolicited email messages
- You get instant feedback through your blog
- It’s easier to encourage people to link to blog posts
- Blog posts appear on the search engine pages faster and higher
- Your business blog can be a great PR tool
- You can earn revenue from your blog
- You can establish yourself as an authority through your business blog
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Posted by Amrit Hallan | Tags: business blogging
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