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Some Great Benefits Of Business Blogging

Apr 22, 2008 No Comments »

Business blogging has great benefits along with great drawbacks, but this being a blog-cum-website promoting business blog consulting services, it wouldn’t be prudent to highlight the drawbacks (although I shall, in a later post). The number of benefits exceeds by far the number of drawbacks otherwise at Amrit Hallan Blog Consulting Services we wouldn’t be providing blog consulting services; we would rather be doing something else. Anyway, without making you wait, here the some great benefits of business blogging:

Business blogging gets you higher search engine rankings

First things first: you want to have a blog for your business because you want greater exposure for your business, and no one should blame you for that. Incidentally the greatest way of driving traffic to your business website is by appearing higher on various search engines for all your relevant keywords and key phrases, and even key sentences (yes, people do search by long sentences). You need to convince the search engines that you have lots of information regarding the expression being searched for, and this is what the search engines want: they want to present to their users the most relevant, the most useful search results at the top. Blogging allows you to do that.

Blogging is after all a collection of your thoughts concerning a particular subject. Take for instance, Amrit Hallan Blog Consulting Services. We should have lots of blog posts (they are not there because we have just about started generating content for the blog) talking about blog consulting, business blogging, blog content, blog setup, etc. The more relevant blog posts we have on these topics, the higher the search engines will rank us for these keywords and phrases.

There is another thing the search engines simply love: link love. If your blog posts are interesting and informative, other bloggers and webmasters will link to them from their blogs, websites and online forums, and this will validate the value of your blog post. As you add more pages to your blog, as you put more and more links of your business website on your blog posts, you create link love for your business website.

The combination of concentrated content and lots of incoming links is a sure shot way of getting higher search engine rankings.

Business blogging acts as a potent branding and PR tool

By their very nature (content, linking, interactivity, freshness, frankness) blogs very easily gain popularity compared to conventional websites. You need to generate positive buzz around your product or service? Start a blog and start interacting on other blogs. This will give a big boost to your online branding.

Blogging also works wonders with your image. When you publish a blog, it means you are eager to share your thoughts and opinions with your readers and customers and don’t want to sit smug behind the impenetrable corporate wall, appearing only to ask people to spend money. In order to do business with people you need to mingle with them, you need to be one of them, and you have to be approachable. Your blog also empowers your customers and clients to get in touch with you directly and share their thoughts and experiences regarding your products or services.

It’s also easier to handle adverse publicity through your blog. A successful blog means a loyal readership of present and prospective clients and customers who are eager to give you an ear. In case something bad happens, they will be more eager to listen to your side of the story and even spread positive opinions about you. Due to social networking websites and other blogs they can easily create a positive buzz for you.

Even journalists are constantly scouring the Internet to find fresh content on various topics. With most of the newspapers and magazines having online editions, a journalist might quote you from your blog and link back to the source. Imagine getting linked by an NYTimes.com article!

Business blogging helps you promote yourself as an expert

Everybody likes to do business with an expert — they feel reassured that the person selling web design services constantly learns web designing and shares his or her knowledge through his or her blog. When you share your wisdom and knowledge through your blog you prove to your audience that you are not there to make a few quick bucks. If you are looking for speaking assignments and book contracts people will be able to go through your opinions and writing skills on your blog itself; you can even put samples of your past speaking assignments and published books.

By constantly publishing on your subject — cameras and photography, for instance — you create a fan following and people begin to respect you. I’m not saying that you should exploit their trust and respect, but if you’ve got something really worthy to offer, people will be much more eager and inclined to get it from you rather than from someone they haven’t heard from much. They are also aware that if something goes wrong they can bank on a person who knows a thing or two about the product or service he or she is offering.

Business blogging helps you reach out to your customers and clients

Whatever you are intending to buy, wouldn’t you rather buy from a person you are familiar with? Suppose "A" sells HP laptops and "B" sells Dell laptops. "B" maintains a blog where she regularly publishes laptop tips and tricks and constantly interacts with her readers whereas "A" solely depends on her website. Unless there is an overwhelming reason to buy an HP laptop "B"’s readers will definitely purchase a Dell laptop from her whenever they need to purchase one. Whenever she’s offering new Dell models or running promotional campaigns she’ll have a ready audience. Her readers will leave immediate feedback — negative and positive — and she will be able to make the necessary changes accordingly, greatly improving her service quality. She may even offer add-ons that no one else is offering due to her regular interaction with her readers.

Business blogging practically eliminates the need to send unsolicited mails and make unsolicited phone calls

People come to your blog at their own discretion; nobody can force them to come to your blog and read your blog updates. If your blog updates are interesting enough they will surely subscribe to your RSS feeds. This enables you to send them blog updates without intruding and they can read your blog updates at their convenience. Planning to make a new offer? Just declare it on your business blog and all the people who access your blog will come to know of it. No need to spam people ever again.