Can your blog help you establish your personal brand?
Sep 23, 2008
A blog can be an excellent tool to ‘sell yourself’ and establish your ‘personal brand’ rather than sell your products or services. This is however subject to seriously considering the following elements:
Foster Reliance: Nowadays professionals are increasingly looking to establish a trusting relation with people from whom they purchase products and services. This is especially the case in the service industry. Thus it is better to be clear and up front about your dos and don’ts with your clients and customers. Be open about your successes and failures in equal terms. If you present a picture that is too good to be true, you can be rest assured that people will not see you as a realistic person.
Subtly expose your personality: To be able to make a deeper connection with someone you do not know, it is worthwhile to give your visitors a peep into your human side of the personality. This doesn’t mean you load your blog with your personal bragging or struggles etc. Allowing others to know about you a little personally will help them connect with you better. Maybe occasionally sharing a photograph or penning down your experience on a trip can give both useful information and some insight on your personality.
Use case studies & stories: Though not many people will be particularly interested in your personal life per se, yet they love to know relevant information pertaining to their niche and look forward to gain further insight in the matter. You can achieve this in the form of stories, your experiences & others, case studies, instances etc. This way people relate to you and your thoughts and enhance their connection with you in a more meaningful way.
Be an authority: Expressing yourself with authority is something that cannot be achieved without labor. Flow in the knowledge of your niche and express yourself with conviction for people to look up to you. Strive to dwell on your individualistic thinking.
Share your knowledge openly: Often bloggers tend to give intangible information about their field of expertise, lest they loose out on trading dollars for their expertise. They feel their expertise should be revealed only when it is effectively compensated monetarily. But the fact of the matter is when you provide useful and valuable information at no cost in the beginning with a genuine interest of helping people to be successful, you gain better credibility and those people not only willingly pay you for your later services but also refer others to get in touch with you for their requirements.
If you really want to create a personal brand, give a serious thought to these recommended considerations and see how your ‘personal branding’ and business go a long way!
Technorati Tags: blogs and branding, blogs branding, branding with blogging
Posted by Amrit Hallan | Tags: Blogging Advise
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September 23rd, 2008 at 6:49 am
Your blog serves as a series of talking points with others, who you can network with, associate with and build brand with.
September 24th, 2008 at 9:37 am
A blog is one of the best ways to create your personal brand if done properly. It gives you the ability to create a name for yourself by establishing your opinions in a specific niche. Sharing your knowledge openly is a great idea, by supplying your readers with “useful and valuable” information you can become an authority on your subject and a thought leader. At http://www.Brand-Yourself.com we aim to establish a student’s personal brand early so they can get the job of their dreams and love what they do. For more actionable tips to strengthen your personal brand on the web please go to our blog athttp://blog.brand-yourself.com
May 27th, 2009 at 8:05 pm
I found your post really interesting. I do part-time internet marketing for a couple of my clients. I found social bookmarking really helpful for promoting websites.
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